If you’ve ever met a shopper marketer, you will have been privy to a rant about how no one understands the true definition of a ‘consumer’. As entertaining as this rant is, I’m here to put shopper marketers out of their misery so everyone can play in the same sandpit and build better sandcastles. Having worked across both service and … Continue reading Consumers v.s. Shoppers: How understanding the difference could be the secret to optimising your marketing investment.